Scotts Miracle Gro Patch Magic to feature in TV adverts

Scotts Miracle-Gro Patch Magic lawn patching product is to feature in a TV advertising campaign this autumn.

This spring’s TV ad for the new product entered the Marketing Adwatch table of top 10 ads in April at number nine.

Miracle-Gro Patch Magic won five GIMA Awards this June and the 2009 Glee new product award – garden care.

The TV ads are airing leading up to August Bank Holiday through to the beginning of September. There will be 45 showings between 26-29 August and 45 more between 31 August and 4 September, designed to catch the autumn lawn renovation season.

GfK lawn seed value sales June 2010 found Miracle-Gro Patch Magic golden shaker jar is the top selling lawn seed product and the 1.5kg bag is number two.

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