This spring’s TV ad for the new product entered the Marketing Adwatch table of top 10 ads in April at number nine.
Miracle-Gro Patch Magic won five GIMA Awards this June and the 2009 Glee new product award – garden care.
The TV ads are airing leading up to August Bank Holiday through to the beginning of September. There will be 45 showings between 26-29 August and 45 more between 31 August and 4 September, designed to catch the autumn lawn renovation season.
GfK lawn seed value sales June 2010 found Miracle-Gro Patch Magic golden shaker jar is the top selling lawn seed product and the 1.5kg bag is number two.