School boost for Potato Council

The Potato Council's Grow Your Own Potatoes initiative has become one of the most widely-recognised growing projects in primary schools, ranking alongside larger grow-your-own school projects such as those run by Flora and Morrisons.

A survey by Marketlink Research showed the council's initiative was rated as one of the top three projects for fiveto 11-year-olds. Half of all primary school teachers were aware of the scheme, despite it receiving significantly less funding than other similar projects.

Caroline Evans, head of marketing and corporate affairs for the Potato Council, said: "We're absolutely delighted to hear Grow Your Own Potatoes scored so highly - it is certainly doing a superb job in reconnecting children with their food, in turn educating the next generation of consumers.

"Recruitment is now underway for the 2011 project (visit www.potatoesforschools.org.uk) and we hope to increase the number of schools taking part for the sixth consecutive year and expand the project across the curriculum."

She added that industry had a key role to play and explained how the project can help foster relationships between growers, processors and schools in their region.

- For further details, call Sue Lawton on 02476 478774 or email slawton@potato.org.uk


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