In the UK this means, from 1 October 2017 when the deal comes into force, French-headquartered SBM Life Science, a former Bayer Garden company, will be responsible for the sales, marketing and distribution of the MaxiCrop brand and its range of organic seaweed based fertilisers.
Reg Milton and Tony Stephenson developed Maxicrop in the UK in the early 1950s. In 2002, Maxicrop sold to Valagro, a producer and marketer of biostimulants and speciality nutrients,. Maxicrop’s sister company in Norway, called Algea, are specialist harvesters of seaweed and supply Valagro with the raw materials for its bio-stimulants.
UK SBM Life Science head Darren Brown said: "This deal is a part of our new business strategy – New Time, New Way – announced earlier this year. Recognising the changing trends in the garden care sector we are investing to provide gardeners with effective and trusted solutions that are well balanced and ‘In Tune with Nature’.
"Including a natural range of innovative plant nutrition solutions, the MaxiCrop brand fits with this strategy and is a perfect addition to our product portfolio.
"At Glee (11-13 September Birmingham NEC) we are making a series of significant announcements, including the launch of an exciting new branded range of natural and organic garden care products which will provide retailers with a bright new portfolio of natural solutions for all sorts of gardening needs, whether it’s protection against slugs, controlling weeds or protecting edibles, roses and other plants from bugs. Visitors to our stand – Hall 18 N51 – will be able to find out about the complete new range and the way in which the MaxiCrop range will integrated."
At Glee SBM Life Science is also announcing a new weedkiller brand, "launching totally new and innovative weedkiller chemistry", as well as new Toprose care products and additions to the Baby Bio product portfolio, to bring an added-value gift pack offer to the houseplants area. The weedkiller brand will be glyphosate-based and Brown says he will be "surprised" if the weedkiller's registration is not re-newed at an EC meeting on 4 October, despite France's opposition.
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