SBM Life Science plans retailer partnerships

SBM Life Science, formed following the sale of Bayer Garden to SBM in October 2016, has announced a gaden retail partnership strategy.

SBM Life Science head Darren Brown said: "Our vision for SBM Life Science is to become a worldwide leader for home and garden solutions, offering an innovative portfolio that will meet the evolving expectations of our customers.

Following the finalisation of the acquisition of the Bayer Garden business in October 2016, Brown said the new SBM team in the UK "have met with a large number of customers, gathering the feedback needed to help build the new business in a way that will excite and meet the future as well as the current needs of the market".

He said a way in which the new company will realise its vision will be by "working closely with our customers in a true partnership for growth strategy, to jointly develop innovative plans that will positively shape the future."

SBM Life Science already has brands such as Baby Bio®, Phostrogen®, Toprose and Provado® and the company will be seeking to further expand its offer to the UK market.

To help customers become more familiar with the business, the company has launched a new website, which it says gives retailers "a little further insight into the new company’s scale, know-how and ambitions".

Brown added: "Every member of the SBM team in the UK is excited to be building up our new business, and is motivated by the aspiration of creating a true global leader in home and garden solutions.

"In the UK we have already started realising that ambition by strengthening and increasing our organisation to prepare us for an expanding future."

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