Sales in November earn timely boost

Christmas sales started early in garden centres, with seasonal sales 20+ per cent up in November and overall sales eight per cent up in the month, according to Garden Centre Association (GCA) chief executive Iain Wylie.

Christmas display: at Stewart's garden centre - image: HW
Christmas display: at Stewart's garden centre - image: HW

Early indications from GCA members show year-to-date sales have climbed from seven to eight per cent ahead of 2013 on average after 11 months of the year.

Overall sales were 10+ per cent up for the month, with plant sales 10+ per cent up for November and around seven per cent up year to date. Catering sales were seven-to-10 per cent up for November and are seven-to-eight per cent up year to date. Sundries sales were two per cent up for November and around seven per cent up year-to-date.

Wylie said how the calendar fell meant the last weekend in November kicked-off Christmas in earnest and brought record days.


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