Sales of darker salad leaves growing faster, says Sainsbury's

Dark green salad varieties like spinach, rocket and watercress are among those showing the fastest sales growth, according to supermarket Sainsbury's.

Watercress - image: David Blaine (CC BY 2.0)
Watercress - image: David Blaine (CC BY 2.0)

Watercress sales are up by 52 per cent on last summer, while its top-selling bagged salad item is now baby spinach, which has seen sales grow by nearly a fifth.

"Sales of perennial favourite Iceberg remain steady and it is still has a place in the top ten sellers but the growth of darker green options suggests a broader consumer desire to embrace these nutrient-rich leaves," the supermarket said.

However the fastest growth in sales over the last year came from its Mixed Leaf, a mix of red and green multileaf lettuce, green Batavia and radicchio, which rose by 92 per cent.

Sales in the wider salad segment are up 7 per cent year on year, it added.


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