How the rustic and homely can enhance retail displays

David Domoney is well known from ITV's This Morning and as a multiple RHS show garden medal winner. He is also a frequent public speaker. For more about the designer's projects, go to www.domoney.tv.

Inspiration


This photo in the window of Ann Summers shows you can get great results with very little effort. The right plant can instantly transform a garden. Let's show our customers that they can get great results with little effort.

Lights


Spicy chicken specialist Nando's has special chilli lampshades to drive its product home. What have we got in our garden centres? Here is an opportunity to transform boring, strip lighting into something relevant and unexpected.

Cut-outs

I drew up at this service station on the M40 at night and it was not until I was right up to the window that I realised I was looking at a cardboard cut-out. We could have a lot of fun here. Instead of the copper, what about realistic, life-sized gardeners or even family groups staring from our windows?

Entrances


I thought that this entrance to the Coppola Restaurant in Leamington Spa delivered the perfect invitation to go inside and eat. Our garden centre entrances can be used to dictate a destination inside the store. Direct attention to different merchandise by changing the display regularly.

Models


The guy selling conservatories and greenhouses at Festival Place Shopping Centre, Basingstoke, has three-dimensional models. See how effective they are compared to brochures or photographs. Large products available only to order would benefit from this treatment.

Service


How's this for pushing the idea that the retailer in question (Tesco in Shirley) is there to help? We could well do the same, especially with Christmas coming up.

Wall decorations


This French restaurant in Warwickshire has created its own Parisian flavour simply by covering a blank outside wall with artwork. Any blank wall is a waste of space unless it is used to sell.

Rustic


There is probably no higher technology around than the iPhone 4, which this store is selling. What a shock to have it advertised on a blackboard. It is the last thing we would expect and therefore an eye-grabber.

Sunflowers


I had just come back from holiday in Italy, having taken photos of sunflowers, and I saw this. It reminded me that there were plants before humans and just how tough some of them are. Let's use these species to encourage new gardeners and almost guarantee them success. How about a special area titled "Hard Bastards" or "Tough as Old Boots"?

Baskets


I was instantly attracted to this display outside a florist in Worcester. For a couple of quid, an old wicker basket and fruit and veg boxes, it has created something with homely charm. I particularly like the chalk-board labels.


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