RSPB selected as Notcutts' pet supplier of the year

Notcutts Garden Centres has chosen the Royal Society for the Protection of Birds (RSPB) as its pet supplier of the year in recognition of the range and quality of its bird feed and equipment, service and sales support, as well as its contribution to Notcutts' own wild bird activity.

At the end of 2008, Notcutts launched its new Wild About Birds initiative, now in its second season, in an attempt to encourage and educate its customers on the benefits of supporting Britain's indigenous wild bird population.

Local schools were provided with bird feeding stations to encourage the next generation of bird feeders, and talks in Notcutts centres by RSPB volunteers and additional marketing support meant that take-up of the Wild About Birds promotion was high.

Notcutts CEO Andy King said: "Our relationship with the RSPB is a true partnership, with both parties committed to quality and innovation, as well as maintaining excellent value for our customers."
RSPB head of trading Diane Firth added: "By going the extra mile, with plenty of information in-store and giving us a platform for talks and volunteers, they are an obvious trading partner for us and long may it continue."

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