A previous round of interviews saw no appointment. The inaugural holder of the role David Morley left almost a year ago after 18 months in the post.
Presently Head of Site at RHS Garden Rosemoor, Sally Charleton saw off the competition from 96 other candidates from the commercial and charitable sectors. She will take on the new role of RHS Director of Customer and Commercial to "ensure members and customers receive a consistently high level of world class horticulture, excellent service delivery and inspiring product innovation wherever they are in the world of the RHS".
Biggs said: "Over the past eight years, as Head of Site, Sally has helped to shape and unify the visitor experience at RHS Garden Rosemoor. From the excellent programme of events to the hugely popular Garden Kitchen restaurant, providing an outstanding visitor experience is at the heart of Sally’s leadership and this has been reflected in the visitor numbers. This wealth of expertise, enthusiasm and experience makes her the perfect candidate for the new role of Director of Customer and Commercial."
Charleton said: "It is a very exciting time in the history of the RHS at the dawn of an extensive capital investment programme to have the opportunity to lead the Customer and Commercial Division. I look forward to working with the dynamic and highly skilled Gardens, Retail, Catering and Shows teams to put customers at the heart of everything we do, and to provide the resources to support the delivery of our charitable purpose in enhancing people’s lives through plants and making the UK a greener and more beautiful place".
Head of Site at RHS Garden Rosemoor in Devon for the past eight years, Charleton, who could become successor to Biggs at the RHS, has held previous leadership roles within the charitable sector at Oxford University’s Bodleian Library and at the Mary Rose, Portsmouth.