He started Peter Beales Roses on a one and a half acre site at Swardeston, near Norwich, with his wife Joan in 1968.
Within three years of starting, Peter Beales Roses received a silver medal at the Royal National Rose Society’s autumn show at Westminster before collecting the gold medal two years later.
In the late 1980s, the nursery moved to Attleborough after outgrowing the Intwood Nursery.
Before starting the firm, he completed two years’ National Service with the army and trained as a nurseryman at LeGrice Nurseries in North Walsham before obtaining a post as a nursery manager in Surrey.
He met his future wife, who died last September, while he was completing National Service and the couple married after a six year courtship and moved from Surrey to Norfolk.
He wrote his autobiography, Rose Petals and Muddy Footprints, in 2008, and won the Garden Media Guild Lifetime Achievement Award in 2011.
His son Richard is the firm’s managing director. He also has a daughter Amanda, and four grandchildren.
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