The report found that the market fell 10 per cent in 2012 to £826m because of bad weather and the economy, but has since recovered. Prospects are bright because of increased housebuilding, a better economy, demographic shifts, pent-up demand, demand for artificial grass, permeable paving and vertical gardening, and better ranges in garden centres, it notes.
Garden decoration products are predicted to rise from £170m in 2014 to £205m in 2019 as pots, water features and lighting become more popular because of more container gardening and fashionable products.
Pots and planters are 55 per cent of the market (£94m), with water features and decor at 31 per cent (£52m) and lighting 14 per cent (£24m). The nursery, bedding, bulbs and seeds market is split 81 per cent nursery stock and 19 per cent bulbs and seeds. AMA expects plant sales to rise by 10 per cent to £350m when 2014 figures are finalised. The market fell by 12 per cent in 2012.
AMA said value for money, instant colour, container gardening, portable gardening, edible gardening, cheaper imports, hedging for privacy and weather-tolerant plants are all trends. The bulbs and seeds market is steady at around £80m.
- For further details, see www.amaresearch.co.uk.