Richard Gianfrancesco joins Sinclair Horticulture

Horticultural researcher Dr Richard Gianfrancesco has joined William Sinclair Horticulture as growing media product manager.

Richard Gianfrancesco
Richard Gianfrancesco
Gianfrancesco was previously a UK and global business manager for environmental consultancy, Thomson Ecology. He worked from 2002-13 at Which?, including a five-year stint as head of research for 'Which? Gardening' and most recently as head of science, statistics and social research across the Which? organisation.

He is an ecology graduate from the University of Sheffield and he went on to obtain a PhD in plant and soil science.

In his new role, Dr Gianfrancesco has responsibility for ensuring that the company's range of growing media is aligned with the needs of consumers through product innovation and enhancement. He will also work  with Sinclair's two technical managers, Paul Smith and Andrea Marshall, using the company’s new trial grounds to develop and assess new formulations.

Sinclair marketing director Simon McArdle said: "Richard will be a great asset to us. He uniquely combines scientific knowledge with many years of research into consumer gardening needs. He will be instrumental in ensuring that we achieve our twin goals of being the most consumer-focused gardening supplier and the supplier of choice for high quality peat-free compost. This market will go peat-free and Sinclair will be its leader."

Dr Gianfrancesco said: "I am delighted to join such a long-established, reputable and progressive British company, especially at this time when Sinclair has already made a huge investment in growing media technology and is pioneering a new era in peat reduction."

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