RHS ups licensing

RHS Licensing plans to license educational toys, apparel, accessories and an expanded garden category in 2016.

A licensed range of 23 cushions from Welovecushions has launched, illustrated with imagery from the new RHS Licensing style guide, taken from the RHS Lindley Library.

Mark Turner, owner of Welovecushions, said: "As a company inspired by contemporary and heritage art, we are delighted to have the chance to work with the RHS and its truly amazing library of images.

"This is a beautiful collection of cushions that we are confident our retail partners around the world will love."

The RHS Licensing programme has more than 50 licensees in gifts, gardening and homeware categories for sale in garden centres and other retailers.

Cathy Snow, manager of RHS Licensing, added: "Bringing together RHS imagery with the gorgeous, high-quality cushions for which Welovecushions is rightly famed has produced a truly delightful range, that we are sure will not only turn heads at Top Drawer, but also be a strong performer at retail."

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