Wolfe added that recent changes to the organisation, including the appointment of Sue Biggs as director general, would result in a more collaborative and open organisation.
Dan Wolfe told the GCA conference:
"It’s about us being clearer collectively and more precise about what we are here to achieve and hopefully working collectively to inspire more people to garden."
Looking at the economy, Lloyds TSB head of UK macroeconomics Adam Chester told GCA conference delegates the current recession was similar to the Great Depression of the 1920s and warned of a "continued fiscal squeeze beyond the next government".
Chester said the garden retail sector had held up well being a "substantial growth industry" and that the sale of garden products had outpaced the overall growth of the UK economy four-fold due to spending on the home and garden making up a larger share of consumer spending.
Looking ahead, Adam Chester said:
"Garden centres should be relatively protected given their main customer base, and in my view it’s so important to make the point that garden centres and the industry as a whole is innovative and can out-perform [the rest of the economy]."