RHS extends licensing beyond 50

The Royal Horticultural Society (RHS) has licensed UK Greetings, the largest direct-to-retail publisher of greeting cards and social expression products in the UK, to produce a wide range of RHS-branded greeting cards and gift wrap.

The collection, which will include seasonal and special occasion cards, as well as birthday and blank cards, has been developed using photography and artwork contained in the RHS Lindley Library collection.

The new cards will be positioned across three UK Greetings card brands — Carlton, Gibson and Camden Graphics. Gift wrap and bags are available as part of the Collage range.

The Gibson range uses classic and elegant RHS floral imagery, combined with foils, embosses and glitters, ribbons, inserts and coordinated envelopes. The Camden Graphics range includes photography and illustrations, making use of the RHS Lindley Library’s historic archive. 

The cards will all be individually cello-bagged and carry a designed RHS sticker as well as an RHS acknowledgment on the back page of the designs. The collection of greeting cards and gift wrap launches in specialist card shops, independents, grocers, multiples, RHS Shops, rhsshop.co.uk and at RHS Flower Shows across the UK from mid-2016. Seasonal ranges such as Easter, Christmas and Father’s Day will be available from April 2017.

Frances Billington, creative director UK Greetings, said: "It’s been really enjoyable for the design team to discover the unique and amazing RHS collection and it’s truly inspired our creativity. As we have been developing the card range we’ve showcased the designs to retailers and have had a wonderful response. We’re really looking forward to seeing the range in store and hope that consumers are as excited by the collection as we are".

Cathy Snow, RHS licensing manager, said: "We are delighted to be working with one of biggest card publishers in the UK across such a wide range of cards — encompassing seasonal, special occasion and personal and we are absolutely thrilled with the results."

The RHS Licensing programme has more than 50 licensees in the gardening, gifting and homeware categories. RHS Licensing is growing in 2016 to include educational toys, apparel and accessories, and an expanded garden category. 

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