Retailers urged to work in union with suppliers

Retailers need to communicate with suppliers better to develop stronger partnerships that benefit both parties, attendees at last week's HTA Profiting from Garden Retail conference were told.

Boad: call for better communication. Credit: HTA
Boad: call for better communication. Credit: HTA

Allensmore managing director Mark Taylor said they often had issues with customers who first let them know about problems when they refused the stock. Other customers never answered or responded to phone calls.

Suppliers wanted to deal with honest parties who order based on their commitment to take the stock, he said. Better communication could allow growers to bring on or slow down a crop's growth rate so they were ready when a garden centre needed them.

Better technical integration could also reduce time spent on inputting manual orders and improve accuracy. "True partnerships are becoming a necessity. We want more than customers. We want retail partners," said Taylor.

Scotts sales director Keith Boad said suppliers and retailers had to make sure everything they did benefited the consumer and boosted sales. There was a static market for many ranges and in many cases price deflation, so it made sense to broaden relationships to ensure profits lift, to drive out cost or add value, he said.

Boad suggested retailers and suppliers shared business plans and strategies, and agreed an annual marketing plan.

Suppliers' needs

  • Commitment
  • Communication
  • Long-term relationships
  • Technology integration
  • Knowledge transfer


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.

Pest & Disease Factsheet - Mealybugs

Pest & Disease Factsheet - Mealybugs

Vines, tomatoes and tropical plants are among those at risk.

Opinion... Shining a light on trading with Europe

Opinion... Shining a light on trading with Europe

Accurate figures are notoriously difficult to get at, but without doubt the UK imports a great deal of its ornamental plant requirement.

Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles