Research by the Voucher Association shows that one in seven of all paper vouchers sold to consumers in the UK is an HTA National Garden Gift Voucher (NGGV). Half of buyers make a specially planned visit to buy NGGVs and two-thirds make additional purchases in the same visit.
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Reports say today's shoppers are as keen to take in "experiences" as they are to shop - and garden centres say they are well-placed to take in the trend.
An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.
More garden centres are adding an extra location to their offer - Coolings in Kent being the most recent example of the trend. But why are they doing it - and what are the benefits?
Nursery Production Team Leader - N444
Horticultural Manager - R206
GARDEN CENTRE MANAGER L104
Growing Staff Commercial Ornamental Nursery
MorePeople England, Hertfordshire
Group Horticultural Sales Manager
MorePeople England, Bedfordshire
See our exclusive ranking of garden centre performance by annual turnover.
Inspiration and insight from travels around the horticultural world
Business advice from Neville Stein, MD of business consultancy Ovation