Report tells growers to cash in on demand for local produce

Growers and suppliers are being urged to cash in on demand for local food, which a new report suggests is becoming trendier.

Supplies of fruit, vegetables, fish and meat could not satisfy demand, it said, while two in three London consumers bought or wanted to buy more local food.

This implied good opportunities for producers, according to report representative the South East Food Group.

Report author Bidwells Agribusiness said demand was growing at consumer and buyer levels and demand in London was worth £9.3bn annually.

It advised producers and suppliers to create an "e-marketplace" to improve promotion and links between themselves and buyers and retailers.

"Nearly all food buyers and retailers wanted better links to producers, easier sourcing, less hassle and a one-stop shop. A strong relationship with producers is essential," said Bidwells.

It also recommended up to 20 street markets across Greater London. Bidwells head of food marketing Richard Walters added: "In the recession, people want to support their community by buying local food and sustaining local shops."

- View the report at www.tr.im/foodhub


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.