Regaining market share a priority for Scotts Solus

Scotts Solus will target regaining its lost share in the wild bird food market in spring 2015 as a first step to revive the Solus company, which Scotts bought out of administration in July 2014.

Mark Pearson
Mark Pearson

Former Solus chief executive Mark Pearson, who is leaving after helping integrate the businesses, said Solus is now a "tens of millions business" down from £95m at its peak, admitting it "lost a lot of business, particularly bird food". He said Scotts Solus will bring out new products in 2014, with Garden Nation at Solex and tools at Glee 2015.

Pearson has written a three-year plan for the business, which now has a Droitwich showroom.

Scotts UK general manager Martin Breddy said: "We have great brands and we have plenty of stock. Bird food is the next buying cycle in spring 2015. We expect to have got our heads around that category by then."

Scotts' Asian sourcing unit used October's Canton Fair to find product, he said. Breddy explained that expansion into Scotts' US home is "important," adding: "We'll expand the brand internationally but the priority is to focus on the UK. I'm confident that we can get the brands back to where they were previously."

He said bird food competitors took advantage of Solus' plight in spring 2014 and have gained market share.


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