Red Tractor Week campaign marks scheme's 10th birthday

Assured Food Standards (AFS) is marking the 10th anniversary of its Red Tractor food assurance scheme with Red Tractor Week.

The campaign is running from 14 to 20 June and is being launched by its frontwoman - the journalist and TV personality Janet Street-Porter.

She said: "In Red Tractor Week I will be telling as many people as possible about the benefits of Red Tractor and encouraging people to seek out the mark. I'll also be joining Government ministers in central London on 15 June to celebrate 10 years of great food and great farming with a big six-foot Red Tractor birthday cake."

Other activities taking place include a national media relations campaign, special events at supermarkets, restaurants, pubs and schools around the country, media promotions and giveaways.

A specially-created online Summer Eating Guide to help increase consumer awareness and understanding of the Red Tractor scheme has also been launched and is available at www.myredtractor.co.uk.

AFS chairman David Gregory said: "Since its launch 10 years ago, the Red Tractor scheme has brought together leading producers, processors and retailers and has gone from strength to strength.

"Red Tractor represents a unique assurance of quality production across the whole food chain and Red Tractor Week is a celebration of the industry's achievements over the past ten years."


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