Everyone is in sales. We all have to communicate and negotiate with other people, and while we are doing this we are "selling" our thoughts and ideas.
We all have customers and/or people who rely on us supplying something - be it a product, service, idea or opinion - and if we have customers then we have to sell at some point. If you make money because your customers are pleased with your product or service, it stands to reason that you must also be a good salesperson. So why do we devalue this crucial aspect of business and life?
Sales ability is about enthusiasm and commitment. Anyone who tries to "sell" something without being interested in it will not succeed. Customers like to be wowed. They do not want to buy from someone who is not interested in them, or in the service or product being sold.
It constantly amazes me how poorly we sell our products and ourselves within the horticulture sector, given the fabulous range of products we produce. This is the main reason why MorePeople was so keen to sponsor the Sales and Marketing Professional of the Year category at the Grower of the Year Awards 2008.
We are delighted to be associated with something that recognises excellence in sales ability and customer service, and hope that we can start a debate about the need to constantly improve the ability to listen to clients, understand and interpret their requirements, plan and prepare a solution and deliver the answer. This is salesmanship.