Recognising salespeople

In this industry, the "salesperson" is often viewed as the lowest of the low. Farmers and growers do not always recognise the true value of professional sales ability - and it constantly frustrates me.

Everyone is in sales. We all have to communicate and negotiate with other people, and while we are doing this we are "selling" our thoughts and ideas.

We all have customers and/or people who rely on us supplying something - be it a product, service, idea or opinion - and if we have customers then we have to sell at some point. If you make money because your customers are pleased with your product or service, it stands to reason that you must also be a good salesperson. So why do we devalue this crucial aspect of business and life?

Sales ability is about enthusiasm and commitment. Anyone who tries to "sell" something without being interested in it will not succeed. Customers like to be wowed. They do not want to buy from someone who is not interested in them, or in the service or product being sold.

It constantly amazes me how poorly we sell our products and ourselves within the horticulture sector, given the fabulous range of products we produce. This is the main reason why MorePeople was so keen to sponsor the Sales and Marketing Professional of the Year category at the Grower of the Year Awards 2008.

We are delighted to be associated with something that recognises excellence in sales ability and customer service, and hope that we can start a debate about the need to constantly improve the ability to listen to clients, understand and interpret their requirements, plan and prepare a solution and deliver the answer. This is salesmanship.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What challenges and opportunities lie in store for tomato growers?

What challenges and opportunities lie in store for tomato growers?

The British Tomato Growers Association (TGA) conference today (21 September) heard a range of perspectives on what changes lie in store for the sector and how to anticipate them.

Buoyant demand for UK apples but frost and labour remain concerns

Buoyant demand for UK apples but frost and labour remain concerns

As the British apple season begins, English Apples & Pears (EAP) is warning that growers will feel the effects of both a late frost in spring and also constrained labour supply.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon