Recession could affect innovation, warns GIMA chief

Garden Industry Manufacturers' Association (GIMA) director Neil Gow says recession may hit innovation in the garden retail market.

He said: "There's never enough innovation. You can always do more. It's one of the hazards of finances tightening. Innovation costs money and if you're not making the margin it can suffer, as can marketing and stock levels."

But Gow added: "There's no reason to be anything other than optimistic for 2009. I strongly believe the market is weather-related. People have always said we're resilient to recession."

Meanwhile, GIMA launched its 2009 digest to garden centre buyers at Scotsdales in Cambridge recently. Scotsdales managing director Caroline Owen said: "I use the GIMA New Products Digest as a reference document after Glee.

"It allows me to check that we have the up-and-coming products covered for the coming season as well as providing the key points on product to help with point of sale, advertising and staff training."

GIMA's next business meeting is on 29 January at Henley Golf & Country Club, Henley-in-Arden, Warwickshire at 10.30am.


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