Rebranded Home Grown label ready to be unveiled

The British Protected Ornamentals Association (BPOA) is set to unveil the rebranded Home Grown label at its AGM and conference on 15-16 February.

The Home Grown brand was originally devised by Bill Godfrey and Morris May as part of a Horticultural Development Company-funded project, before being taken on by the BPOA last year.

The group has since worked to modify the logo, making it more British, establishing new guidelines about what constitutes "home grown" and devising a cost-effective marketing strategy.

Writing in the BPOA newsletter, marketing committee chairman Ian Riggs said the aim of the group's marketing strategy was "to make Home Grown the pre-eminent scheme and logo, recognisable throughout the industry by growers, retailers and consumers".

The rebranded logo will be launched at the association's AGM, which will feature two seminars - Marketing Focus: Meet the buyers and Technical Focus: Life Without Pesticides.

Speakers at the event will include Landgard UK managing director Richard Egerton, the Garden Centre Group's Tim Clapp and various representatives from ADAS who will discuss the latest developments in pest and disease control.

- For further details, see www.bpoaonline.co.uk/News.


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