The sector has been "damaged" by sales of 48-pack bedding with no growing information and grown to a budget, she added, saying her plan is "about repairing that".
"As a company, we're increasingly conscious that the way our products are presented is almost as important as the quality of the plants themselves. While the plants will always be our main priority, we've also recognised the benefits of investing energy into the accompanying packaging, labelling and point of sale/marketing materials. With Happy Plants our intention is that the power of a recognisable brand will help centres to generate referrals and returning customers."
The Formby-based grower offers geraniums, summer pack bedding, dahlias, begonias, osteospermums, Dahliettas, patio and basket plants and containers as well as larger pot products.