Reader Panel - Will the London Olympics boost bedding sales next year?

At the HTA Bedding Focus conference last week, we asked industry representatives their views on the potential effects of the Olympic celebrations next year.


"It might make people feel better, which would be a good thing, but I don't know how that would impact sales.

"It is perfect timing, when people are feeling down because of the economy, and they might be keener to buy plants. The bank holidays this year really helped."

Mike Smith, director, WD Smith


"There will be some sales increases just before the Games when people are making their gardens look good when they have friends and family around. Also there might be more interest from councils, which could help the wholesale market.

"We're looking to market larger plants for instant impact. I'm not sure it's going to impact what people choose in May. We're doing more with the Jubilee than the Olympics, as it fits our local demographic better."

Gary Carvosso, managing director, Coolings


"I don't think it will for retailers, but it might for growers who have contracts to supply local councils. It might have an effect in the areas where the Olympics is happening, but not generally.

"The colours they are using are popular summer bedding colours anyway."

Emma Green, group plant area manager, golden acres


"We can't use any promotional material, which is a bit of a problem. There is definitely something we can do for the Olympics, but it won't be as easy as we thought.

"We need to think about how to get something across to the public without using things like the Olympic rings. We are planning on doing something for the Jubilee, using red, white and blue. It works well for bedding plants with the bank holidays."

Pete Davies, plant buyer, Grosvenor Garden Centre.

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