Re-branded Homebase set to be become 'world-class' says Wesfarmers chief executive

Wesfarmers chief executive Richard Goyder has told the Australian press that Bunnings will make Homebase 'world-class' following its purchase earlier this year.

"My expectations are that we will get in there, take control of the business and give the people in the business the best opportunity to grow and prosper in that business. We did it in Coles and Kmart, and that requires people to be moved," Goyder told The Australian.

"The other part of the plan was we would take a handful of people from Bunnings — which I think is a world-class business — into a business that frankly isn’t world-class at the moment, and that we want it to become world-class."

Peter Davis from Bunnings will run the business in the UK, with a new set of directors moving in and middle managers possibly set to leave too.

Some half a dozen rebranded UK Bunnings stores will open this winter as Bunnings as part of a $1bn investment following the £340m purchase last month. 

Meanwhile, suppliers are being told to supply product to make Bunnings UK the cheapest in the market, beating B&Q, Wickes and supermarkets.

See more in Horticulture Week 1 April.

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