Rapid pace of market change will continue, says expert

The polarisation of the retail market and consequent squeeze on larger supermarkets shows no signs of abating, Kantar Worldpanel communications director Ed Garner told the conference.

Garner: retailers under pressure - image: HW
Garner: retailers under pressure - image: HW

"Your market is changing at a pace I've not seen before. The big four are losing sales, not just market share. Tesco alone has lost a third of a billion in sales to Aldi. We are in deflation in grocery, so retailers are under pressure."

Aldi and Lidl together now have a larger market share than The Cooperative, he pointed out. "Their growth is not from new customers but from existing customers spending more there and less elsewhere. They are pushing quality and provenance, and both over-trade in fresh produce - by around 150 per cent in brassicas and lettuce. As they don't use promotions like buy-one-get-one-free, there's less waste."

Meanwhile, organic produce "over-trades online", added Garner. But he said the apparent recent recovery in organic sales "is down to yogurt - veg is flat".


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What challenges and opportunities lie in store for tomato growers?

What challenges and opportunities lie in store for tomato growers?

The British Tomato Growers Association (TGA) conference today (21 September) heard a range of perspectives on what changes lie in store for the sector and how to anticipate them.

Buoyant demand for UK apples but frost and labour remain concerns

Buoyant demand for UK apples but frost and labour remain concerns

As the British apple season begins, English Apples & Pears (EAP) is warning that growers will feel the effects of both a late frost in spring and also constrained labour supply.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon