Rain blamed for 2011 garden power sales fall

The garden power category had a difficult year in 2011 after a strong 2010, according to GfK.

The long dry periods of 2010 resulted in a longer season and extended sales of garden power further into the year. Coupled with sporting events such as the football World Cup, this helped drive sales of garden-related products as consumers looked to turn their gardens into an entertainment space.

In contrast, volume declines of eight per cent total garden power were reported in 2011 year to date, although price increases have driven value growth to just under one per cent, particularly for lawnmowers and blower vacuums.

The year started strongly with the extra royal wedding bank holiday. However, this drive in sales was not maintained as the weather failed to match 2010.

The value growth in lawnmowers came through the rotary category as consumers moved away from hover offerings, despite hover's much higher price point - 44 per cent above rotary.

The only category of garden power not to suffer volume declines last year was grass shears and garden hand tools. This reflects a move back to grass from decking by gardeners.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles