QVC survey shows garden buying habits

Homeowners are spending £14bn a year on their gardens, according to new research.

The study from QVC into the nation’s gardening habits found one in seven (15 per cent) homeowners are jealous of their neighbours’ garden - forking out £657 each a year to make sure their garden is the best on the street.

Two fifths (40 per cent) of neighbours admit to looking over the garden fence to spy on the state of their neighbours’ garden, whilst one in eight (12 per cent) have taken a photo of a garden they like so they can re-create the look at home.

Nearly a tenth (nine per cent) admit to spending more doing up their garden than their house, whilst a further one in 10 (10 per cent) use a gardener. 

QVC Garden Wishlist

1.    Barbecue (38 per cent)

2.    Summerhouse (37 per cent)

3.    Water feature (37 per cent)

4.    Patio (36 per cent)

5.    Decking (30 per cent)

6.    Solar-powered lanterns (29 per cent)

7.    Hammock (27 per cent)

8.    Organic vegetable patch (27 per cent)

9.    Pond (27 per cent)

10.  Chimenea (24 per cent)

QVC insight director Sue Leeston said: 

"It’s a very British phenomenon to get competitive over our gardens and we think it’s wonderful. With the summer finally in full swing, we’re seeing lots demand for our garden furniture ranges, particularly some of the more exotic pieces. No matter how big or small your garden, our website has lots of ideas and useful advice on ways to make the most of your gardens, including garden furniture and new flowers and plants."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Garden centre profile: Mappleborough Green Garden Centre

Garden centre profile: Mappleborough Green Garden Centre

Phase two of the redevelopment of the former Badger Nurseries has delivered rapid and impressive results, Matthew Appleby discovers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here