QVC launches in France

Video and ecommerce retailer QVC has announced its official entry into France, with the launch of live television programming and ecommerce.

QVC France, which launched online at with 46 brands in June, began its video programming distribution on 1 August, and plans to offer nearly 300 international and French brands by the end of 2015.

"In recent years, France’s digital infrastructure and ecommerce offerings have evolved considerably, making it a prime market for QVC’s continued global expansion," said Mike George, president and CEO of QVC, Inc.

"For almost 30 years, QVC has invited customers to find items they love through the joy of discovery, entertainment and community. Today, shopping with QVC is as simple as turning on your TV, grabbing your smartphone or tablet, or browsing the web, which will appeal to French shoppers looking for a unique, fun and engaging experience."

QVC France customers can shop a variety of high-quality local brands as well as new-to -the-market brands from QVC’s global portfolio – all brought to life through storytelling by inventors, entrepreneurs, designers and QVC France programme hosts.

At this time, product categories include beauty, jewellery, apparel, home and accessories. Some popular UK brands to be offered on QVC France include Elemis, which has been featured on QVC UK for 20 years, Clogau, James Read, Price’s Candles, Home2Garden and Ultrasun.

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