Q Lawns overhauls its marketing to focus on domestic market

Turf supplier Q Lawns has unveiled a raft of new marketing material in a bid to tap into the domestic lawn market.

New brochures, a new-look website, a revised pricing policy and a brand new logo form the basis of a new marketing strategy the company hopes will raise awareness among the general public.

Sales and marketing manager Chris Carr said the company had seen domestic sales making up for a lack lustre landscape market last year.

He said:  "Across the whole turf industry it's been very slow. Last year our industry enjoyed additional sales due the DIY market so this is really targeted at the domestic market more than the landscape market."

The new brochure will be available to download through the new look website from this spring.

 

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