PVGA Yes Peas! campaign's harvester stars in Lord Mayor's Show parade through City of London

A pea harvester sponsored by the award-winning Yes Peas! campaign -- co-ordinated by the Louth-based Processed Vegetable Growers Association (PVGA) -- featured in this year's Lord Mayor's Show in London.

The machine was watched live by an audience of thousands and by millions more on television as it travelled the streets of the city. It represented the frozen pea industry and the Worshipful Company of Farmers in the 5km long procession on 14 November.

Fen Peas managing director Stephen Francis, who loaned the pea harvester for the show, said: "What a truly memorable occasion.It was just incredible how well we were received — we were proud to be able to drive the harvester around the City of London and even executed a perfect three-point turn in the shadow of St Paul's."

The machine set off from PMC Harvesters in Fakenham on Thursday — two days before the show — and made its way over 150km to the City of London to take part.

The harvester attracted so much attention that it was singled out by BBC presenter Clare Balding for special comment.

The machine promoted the key messages of the Yes Peas! campaign — that frozen peas are fresher than fresh and the best are frozen within 150 minutes of being picked - and explained the work of the pea harvester.

In front of the harvester in the 6,000-strong procession were Worshipful Company of Farmers master Jeremy Courtney, senior warden Follett Balch, junior warden Peter Faulkner and liveryman and member of court Lindsay Hargreaves.

Martin Riggall, chief executive of the PVGA, which co-ordinates the Yes Peas! Campaign, said: "We are delighted to have participated in this great and memorable event. It is a wonderful opportunity to demonstrate our commitment to British agriculture."

 

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