His speech, The Importance of Being Honest, will be delivered on August 25, and looks at the benefits, challenges, and potential for improved plant trialling and the implications for end users - landscapers, designers, and gardeners.
Later in the day, Armitage will co-facilitate a breakout session with Diane Blazek, executive director, All-America Selections/National Garden Bureau on aspects of setting plant standards.
The International Trials Conference dovetails into the 2015 Farwest Show, scheduled for August 27-29.
The trials conference, attended by plant professionals and industry leaders from around the world, convenes biannually to share ideas on evaluation strategies, develop trialling standards, and explore the plant characteristics demanded by plant buyers and growers.
Its aim is to encourage the creation of universal evaluation criteria and collaboration among plant trial locations, resulting in more meaningful trial data. Over the course of four days, industry experts with first hand perspectives will cover a range of plant trialing topics touching on trial gardens, data collection, edibles breeding, quality issues, trials in Asia, trial impacts on plant marketing, and more.
In addition to the speakers agenda, the conference includes an opening reception, tours of area nurseries and trial sites, and educational sessions.
Armitage said: "The world of horticulture always needs new plants and new ideas. One of the cornerstones of introducing good plants and ideas is trialing. If you have any interest in trialing, this conference must not be missed."
The conference is open to all industry professionals who have interest in plant trialing. Registration is required. For questions and immediate information, email TrialsConference@oan.org.
Oregon’s ornamental horticulture industry is the state’s largest agricultural commodity, with annual sales of $745 million.