Pro Veg Seeds follows up Zeraim agreement with Syngenta deal

Pro Veg Seeds (PVS) has become the agent for Syngenta and will sell its range of garden peas, dwarf beans and sweetcorn to the fresh market grower segment.

"We are in contact with all the UK growers and having a product line like Syngenta's behind us is very important," said PVS director John Burrows.

He added: "Syngenta produce has the best genetics in terms of disease resistance, the company is reputable and is strong on breeding. This combination will help us develop our customer base and maximize the sales potential of several Syngenta varieties."

Burrows said his team included seeded-vegetable crops' specialist Reg Bingham, who worked at Syngenta for 30 years.

This is the latest coup for PVS and follows from a co-operation agreement with Zeraim for its vine seeded crops, including tomato, sweet pepper, baby cucumber and watermelon.

Other product lines include Mirai extra tender sweetcorn from American breeder Centest, stem broccoli lines from breeding partners in the far east and new pollenless sunflower cut and pot-type hybrids grown for specialist cut flower and bedding markets.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.