Presenter Dawn Porter backs publicity drive

Celebrity TV presenter and journalist Dawn Porter is helping the Potato Council increase consumption and sale of the product by publicly following a month-long diet where she has to eat one potato-based meal every day.

The aim of her "time-saving, healthy-eating plan" is to show people how cooking potato-based meals from scratch can positively impact their well-being.

Porter has been given 28 potato recipes from which to choose by nutritionist Sian Porter. They are available on the Potato Council website, with supporting activity on Facebook and Twitter.

She is also posting weekly video diaries at www.lovepotatoes.co.uk. These, and the results of the month-long activity, will also be available for the industry to use in marketing literature and online.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

How will reduced apple and pear harvests hit the industry?

How will reduced apple and pear harvests hit the industry?

This spring, many top-fruit growers in the UK and across Europe were dismayed to discover that swathes of their orchards had been hit by frost.

How should fruit growers prepare for water abstraction reform?

How should fruit growers prepare for water abstraction reform?

Upcoming reforms to water abstraction licensing will for the first time cap the amount of water that fruit growers can take for trickle irrigation.

Getting a measure of the production labour crisis

Getting a measure of the production labour crisis

At a debate during last week's Fruit Focus trade show in Kent, senior industry figures painted a bleak picture of an increasingly difficult seasonal labour market that is already impacting on investment.