Potato growers urged to vote on this year's One Voice promotional message

The Potato Council is calling on its levy payers to vote on which message they think should lead the 'One Voice' campaign through 2015.

Five new concepts have been developed to boost the Potato Council's One Voice campaign, which was launched in 2013 to increase consumers’ recognition of the benefits of potatoes.

Each message has been uniquely designed and is available to view at www.potato.org.uk/promotion/one-voice/vote.

The most popular message will be used across a range of promotional material for industry to use including car stickers, posters - and new for 2015 - farm banners.

Nick White, Potato Council head of marketing and corporate affairs, said: "Industry input into the look and feel of the material we produce is just as important as sharing it, which is why we are asking for feedback on what our key message should be. After all, by playing an active role in deciding its focus, we hope industry will feel more involved and committed to supporting the One Voice campaign. So please, have your say - make sure you vote for your favourite concept today."

All of the shortlisted messages have been developed using detailed research to identify phrases and language that resonate with consumers.

The five messages are:

  • Potatoes…just cook – Nature’s done the hard work, no need to peel and rinse, just cook
  • Potatoes…nature’s done the hard work! Just cook – no need to peel or rinse
  • Potatoes: not just tasty….naturally salt free, fat free and low in sugar too
  • An average baked potato has more potassium than three bananas
  • Potatoes: fat free, saturated fat free, salt free, low in sugar, a source of fibre and potassium

To vote, visit www.potato.org.uk/promotion/one-voice/vote and click on the preferred concept.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Dutch vegetable open days

Dutch vegetable open days

Brassicas, squashes, salads, roots and alliums were all on show as growers, advisers, agents and buyers visited the main seed breeders' sites, Gavin McEwan reports.

A growing choice - the industry assesses alternatives to peat

A growing choice - the industry assesses alternatives to peat

Industry efforts to reduce peat continue as coir suppliers invest in continuous supply and growers take part in trials to assess alternatives, Gavin McEwan reports.

National Fruit Show 2016 - Business post-Brexit to be a key talking point

National Fruit Show 2016 - Business post-Brexit to be a key talking point

The post-Brexit political and regulatory landscape will be the subject of much attention from growers at this year's event.