Potato Council to install promotional stand at supermarkets

The Potato Council is touring a promotional stand around the country to introduce shoppers to new potato-based dishes.

The promotional stand, themed around a contemporary garden setting, is being stationed at some of the UK's busiest shopping centres.

It is being manned by the Potato Council's new potato ambassadors (Grower, 25 June) - growers acting as representatives for the industry.

The team will be distributing recipe cards to shoppers, who can enter a competition to win an iPad pre-loaded with potato recipes.

Helen Moulton, Potato Council marketing executive, said: "We have selected eight high-footfall shopping centre locations to really drive up awareness of the new season crop and positively impact on sales.


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