Potato Council to increase levy 3%

The Potato Council has confirmed that it is increasing its levy for 2011/2012 by 3%.

It first announced its plans to increase the levy last year when it revealed plans to increase it by 3% for three consecutive years.

Potato Council director Rob Clayton said: "Feedback had suggested that having regular small annual levy increases was the preferable approach.

"The 3% increase proposed for 2011-12 would result in a grower levy of £41.38/ha and a purchaser levy of 18.04p/tonne. For the majority of levy payers that are growers, this proposed increase amounts to 2.7p/tonne based on an average yield."

He added that if inflationary increases had been applied to the levy over the eight years up to 2010-11, it would have been 27% higher in 2010 than the levy increase proposed.

A detailed plan for levy-payers with a comprehensive explanation of proposals for the next three years has been published on the Potato Council website.

As part of the updated plan, the Potato Council is driving forward an engagement programme to demonstrate the organisation’s commitment to growers and purchasers both large and small.

Clayton said: "Easy access to us is vital to building our relationship with levy-payers as well as offering added value in everything we do, so in a break with tradition entry will be free at more of our bigger events like BP2011."

Potato Council marketing activities will continue to focus on the benefits of potatoes and on encouraging younger people to proactively choose them on a regular basis.


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