Potato Council defends future of Lovechips against government website cull

The Potato Council has defended its www.lovechips.co.uk website after the Cabinet Office suggested that the site was facing the chop as part of a money-saving cull of government websites.

A press release issued by the Cabinet Office - and picked up on by the Telegraph newspaper - at the end of June claimed that all of the existing 820 government funded websites are being reviewed with the aim of shutting down up to 75 per cent of them and saving millions of pounds.

The press release went on to say that it has "anecdotal evidence" of where money has been wasted because of competition between Government departments - "such as when there are some quango websites competing with central government ones, for example, the Potato Marketing Board's lovechips.co.uk competing against the Department of Health's Change4Life campaign on healthy lifestyle".

But the Potato Council's head of communications Guy Attenborough said: "The Cabinet Office did not check with Defra or ourselves before publication. We are actually working with the Department of Health on healthy eating messages and how to persuade our chip-eating public to eat healthier chips."

Potato Council head of marketing and corporate affairs Caroline Evans added: "Lovechips.co.uk does not cost the taxpayer one penny, as the Potato Council is wholly funded by the potato industry. It is an important market sector - with one in four potatoes grown in Britain made into chips - and a great British tradition.

"How healthy chips are depends on how people prepare them, but in all cases they can be enjoyed as part of a balanced diet."


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