The Potato Council's British Potato 2011, which takes place next week, is the centrepiece of the calendar for the UK potato industry.
This year, a record 6,000-plus visitors are expected and around 150 exhibitors at the show on 23-24 November at the Yorkshire Event Centre, Harrogate.
The programme is supplemented by a full seminar programme, outdoor displays and updates on marketing and market intelligence data.
Potato Council head of communications Sharon Hall says: "We look forward to welcoming a wide attendance from all sectors within the industry, including farmers, students, machinery dealers, seed breeders, retailers, merchants, processors, research authorities, agronomy and field-staff specialists."
This year, an added incentive will be the award of 18 BASIS points to those completing a "knowledge trail" around the event. "Visitors will be given a card that they will get stamped to show they have attended seminars and other events," said Hall.
The event dinner at the year of day one is sold out, despite increased capacity.
Produce World Research and innovation
British Potato 2011 is also a showcase for research and innovation in potato agronomy, with Produce World showcasing its recent work in drip irrigation.
Agronomy director Simon Bowen said the sector's size allows the grower group to innovate. "We are able to use our own farms to pioneer techniques that we then share across our grower groups.
"In the future, water management is going to be critical for everyone and we know it will be important for growers as well as our customers.
"Our grower groups have been very successful within the potato sector, and it's an approach which we are now spreading across Produce World. We look forward to meeting growers at the event and telling them more about it."