Popularity of edible flower packs starts to spread from the Netherlands

Packs of edible flowers are taking off in the Netherlands, according to one herb grower that has diversified.

BloomBites: edible flower packs
BloomBites: edible flower packs

Van Vugt Herbs began selling a range of flower packs under the BloomBites brand earlier this year, using flowers grown in its glasshouses in Ridderkerk from May to November, supplemented with supplies from Israel.

Company representative Bernadette Kapteijn said demand is outstripping availability. "The supply too, just the local dealer is missing."

Flowers include violas, carnations, fuchsias and rose petals. The consumer packs sell for around EUR5 (£4), while larger pack formats are supplied to caterers.

The flowers can safely be eaten fresh straight from the packs thanks to the "special cultivation techniques, balanced soil and right plant material", said the company. Flowers "are also a source of vitamins and minerals".

While the initial focus has been on the home market, interest has already come from several other European countries, Kapteijn added.

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