Poinsettia campaign offers garden centre prizes

The annual Stars for Europe poinsettia campaign is demonstrating its shift from featuring celebrity florists by offering garden centres a £500 voucher.

Garden centres that come up with the best poinsettia display and send a photo to Stars for Europe and will win a £500 experience voucher to take the team on an activity such as a speed-boat ride or quad biking session, spa day, cheese and wine night, or a pub tour "for those prone to a Sunday morning sickie".

Stars for Europe was founded by European poinsettia breeders Dummen, Syngenta Seeds and Selecta Klemm. The initiative began in 2000 with the aim to promote and ensure long-term European poinsettia sales. Activities take place in 16 European countries.

In 2011 Stars for Europe won EU funding for a three-year EUR2.1m programme in Germany, France, the UK, the Netherlands and Poland. The UK was identified as one of the most promising markets because its per capita poinsettia sales are much lower than many other countries.

Growers such as Woodlark, plus the British Protected Ornamentals Association met with campaign co-ordinator Purple Spotted Media earlier this year to say they want the products they grow promoted more at garden centres.

Other prize options include one-day boat hire, pamper days, makeovers, tall tree climbing, archery, jet skiing, chocolate tours, zombie survival experience, paintballing, mystery escape days, white water rafting, wine tasting, Segway rally, sheepdog training, helicopter experience, inflatables day, bungee jumping, canoeing, abseiling and climbing, cabaret shows and many more.

To enter, send photographs of your poinsettia display or poinsettia POS idea (e.g. posters, A-boards etc.) to Purple Spotted Media, via hello@purplespotted.com, with your name plus the name and address of your business.

Open to all UK garden centres, the competition closes on 13 December 2016.


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