Shuropody has 63 branches across the UK and will now use the growth capital to expand its current garden centre-based sites and introduce new community service locations.
According to the Coventry-headquartered retail business, the plans are set to create 200 new jobs over the next three years.
Frank Duffy, founder and managing director of Shuropody, previously spent four years as group CEO of R Griggs Group, the business behind Dr. Marten's shoes.
First Franchise director Ian Silverton said: "Shuropody is in the process of rolling out at the moment. There's nothing signed and sealed but hopefully by Glee there will be more news. Garden Centre Group will have a few and there will be a roll out of 20-30 across the sector.
Garden & Leisure Cadbury, Dobbies Atherstone, Chesterfield, Trentham Gardens and most recently Notcutts – Rivendell have outlets.
First Franchise said: "We are looking for new sites across the sector to accommodate their unique model. We are pleased to be working with them as they offer something new and different specialising in providing foot care to the garden centre customer in addition to the retail focus of their footwear and mobility ranges."