Plants for the Future hears from plant breeding experts

The RHS Plants for the Future conference on 9 November will hear insights horticulturists including David Kerley, Peter van Rijssen and Steve Austin.

Power Daisy
Power Daisy

David Kerley presents ‘Breeding & Marketing Plants for the Commercial Market’. He and his family specialise in breeding patio plants, particularly petunias, primulas, cape fuchsias and trailing pansies, and have licensed propagators distributing in Europe, North America, New Zealand and Japan. In 2016, David and son Tim introduced Calendula Power Daisy Sunny, which placed third at the 2016 Chelsea Plant of the Year.

He will talk about taking a plant through to being market ready and his experiences along the way.

Kerley, who breeds for growers, said he specialised in high volume, novel, uniform, vegetatively propagated plants. 

He distributes worldwide and has a 5-10 year process for introductions, including registrations, and thorough testing. He said not to ignore unusual seedlings in the search for novel plants.

Kerley says he develops protocols for cuttings production, rooting and culture. Considerations on where to produce cuttings include climate, day length, skill set, cost, logistics and communications.

He says the Power Daisy flowers March – November, is self cleaning, hardy to at least -5 centigrade, is disease resistant, tolerates all weathers, is virtually seedless, has a spreading habit, is suited to baskets/tubs/landscape, and is drought-resistant in the landscape.

Peter van Rijssen presents on ‘Bringing New Plants to Market’. He is a director of Concept Plants in the Netherlands, and part of Plantipp which represents breeders from all over the world; managing more than 500 different plant varieties. He discussed his experiences of introducing and managing award winning new plants to a worldwide market.

He says: "We want your varieties," adding that he represents 100 independent breeders and is active in 35 countries across shrubs, grasses, perennials, trees and cut flowers.

He features Amigra & Allure's Festuca 'Beyond Blue', which will keep colour all season, the Pat McCracken-bred Ligustrum 'Sunshine Royalty, Jewel of Desert Delosperma bred by Koichiro Nishikawa, Dark Secret Heucheras and the cut flowers in the Amazing series from Van Zoest Clematis and Flair series bred by Bernard vd Bosch, as well as Chelsea best new plant winner 2014 Hydrangea 'Miss Saori' and Helenium 'Short and Sassy'.

On the Ligustrum, he says 410,000 units sold at $0,40 dollar cents per sold plant, meaning $164,000 commission paid.

Steve Austin presents ‘A Passion for Plants - From Discovery to Success’. Austin is head of product development for Plant Marketing International, specialising in the production and sale of innovative young plants.

He will speak about a plant exploration tour of Australia and Japan, about working with new plants and breeders and about micro-propagation.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Post-Brexit recruitment

Business planning - Post-Brexit recruitment

A good human resources strategy can help to ensure that you have enough of the right staff at the right time, Neville Stein advises.

How will apprenticeship levy impact horticulture business?

How will apprenticeship levy impact horticulture business?

Next month's introduction of the Government apprenticeship levy could offer good value for money for horticultural businesses, Rachel Anderson discovers.



Colourful flowers and stunning foliage are great rewards for growing this often unfamiliar plant, says Miranda Kimberley.

Opinion: Edwards On... Plant supply and health

Opinion: Edwards On... Plant supply and health

Increasingly, and rightly, plant health/biosecurity is being recognised as something of which all of us involved in plant supply must be aware.

From The Editor - Prospects for the year ahead

From The Editor - Prospects for the year ahead

Making predictions about the future is a risky business in the best of times. Throw in a year when the UK is set to begin the formal process of leaving the EU and all bets are off. Despite this, the HW team has prepared our biggest-ever preview of the year ahead.

According To Edwards ... Why horticulture needs a different dialogue to farming

According To Edwards ... Why horticulture needs a different dialogue to farming

The Government will always look on "horticulture" as a sector within "agriculture" and, when the trade effectively gets its message across, the Government recognises "nursery stock" as a non-edible subset of horticulture.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.