Planter supplier targets Brexit effect export boost at IPM Essen

Derbyshire floral features supplier Plantscape is hoping to benefit from Brexit by growing its export business.

Plantscape product on display in Austria. Image: Plantscape
Plantscape product on display in Austria. Image: Plantscape

The supplier, which does the majority of its business through planting up, supplying and maintaining planters to councils and organisations across the UK, is exhibiting at the world’s largest horticultural trade show this week.

Plantscape, based in Hulland Ward near Ashbourne, is showcasing its entire range of self-watering raised and floor-standing planters at the show, which is expected to attract more than 1,500 exhibitors from 49 countries.

It is banking on the weak pound boosting its export business, currently operating across Europe, the USA, China and Israel. It also has distributers in Austria and Norway.

Managing director of Plantscape Mark Stone said: "Essen is a huge event and has been extremely fruitful for us in the past, but we have high hopes for this year’s event because the exchange rate is so favourable for exporting.

"We are very used to seeing hanging baskets and planters decorating the streets of the UK, but there is a very strong tradition of installing floral features across Europe, especially in Austria, where our distributors supply products for some of, arguably, the country’s best displays.

"Last time we were at Essen we had visitors from 28 different countries showing an interest in our products and chatting to us on our stall, including people from Australia, Qatar and Mongolia. 

"It demonstrates how communities all over the world enjoy floral displays and we are very much looking forward to promoting our products again."

Plantscape recorded its busiest year yet in 2016, having supplied 12,000 planters. Its displays also helped a number of customers win prizes at the prestigious RHS Britain in Bloom Finals, including Loughborough, which won a Gold award in the Small City category.

The company is part of landscape services, estate management and play space services providers, TCL Group, after being acquired last year. 

Following the Brexit vote in June 2016, the pound dropped to a 31-year low against the US dollar. 

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