Plantathons lead Garden ReLeaf fundraising effort in garden centres

Garden Re-Leaf Day, held on 18 March 2016, has had pledged £57,000 so far.

Bob Hewitt
Bob Hewitt

Plantathons have raised £23,000.

Hillview chief executive and Greenfingers Trustee Boyd Douglas-Davies came up with the idea.

Floramedia produced special labels for each plant pot.

The Studley Garden Store has so far raising £3,466 excluding gift aid that included guest appearances by gardening expert Derick Walker and gardening presenter David Domoney.


Fryer’s Garden Centre hosted BBC Radio Manchester and BBC Radio Stoke with help from Blue Diamond managing director Alan Roper and planted well over 1,200 roses to sell on, raising £565 excluding gift aid. Roper has also agreed to donate £10,000 ahead of the plant sales to enable Greenfingers to start creating new hospice gardens immediately.


Altons Garden Centre’s Andy Bunker orchestrated its Plant-athon which saw local school children and Southend FC manager Phil Brown, join in the fun. His fundraising efforts resulted in raising over £1,500.


Byrkley Park (part of The Klondyke Group) raised £6,000 from donations and sales of potted containers. The group’s chief executive, Bob Hewitt made the front page of his local paper as he planted throughout the night. He also called for the event to take place again calling for 50 garden centres take part next year.


Squire’s split its Plant-athons between two of its stores – Badshot Lea on 17 March, joined by children from the local primary school - and Twickenham the next day, where managing director Dennis Espley was joined by Andy McIndoe and the President of Chartered Institute of Horticulture Andrew Gill.  Squire’s have so far raised £2,358, excluding gift aid.


After Garden Re-Leaf Day had finished, the fundraising and awareness continued over the weekend with presenters Richard Jackson, Craig Rowe,  Michael Perry and Jackie Kabler all helping to raise money from sales of products from suppliers De Jager, Hayloft, Plants2Gardens, Mont Rose of Guernsey, Thompson & Morgan, Ergo Gardening, Wet and Forget, Growing Solutions, and  Richard Jackson’s Garden.


The Great Garden Re-Leaf Walk raised £9,000 with more than 30 people from the garden industry walking 20 miles through the Berkshire countryside on the second annual walk starting and ending at the HTA offices. GIMA director Vicky Nuttall, Robbie Cumming from Hornby Whitefoot PR took part.

Cadix raised £2,000 through its Justgiving page and Chris Houfe from British Cards raised £1,000 in cash.  Matthew Mein from Glee raised £1,500 through cakes sales and other fundraising activities in the office with Martin Simmons and the rest of the HTA team so far have raised £1,185. Kelkay sales director Richard Pyrah has raised £500, with Jackie Eades and Sharmini Martini from Briers, GCA inspector Alyson Hayward, DLF’s Guy Jenkins and Sutton’s Chris Ramsden also adding to the final total.

Once again the quiz was a popular choice for garden centres in the South East and Wales, with Millbrook, Longacres, Paradise Park - who also had a loose change collection, BBQ competition and cake sale, Perrywood - who also held a raffle, and the Old Railway Line who had its ‘Curry and Quiz’ as well as a £150 raffle prize donated by Scott’s Miracle Gro.

Garden centres such as Haskins held staff cake sales at Snow Hill, at the head office in Ferndown and at the West End store which singlehandedly raised £878.  Barton Grange donated £5 from each cream tea sold.


Monkton Elm were among garden centres holding a raffle.

Pughs Garden Village had a 60 mile in-store cycle to the Carmarthen Botanical Gardens. Coolings’ sponsored cycle was inspired by her majesty the Queen’s 90th birthday – with the team cycling the distance of 220 miles from Buckingham Palace to Sandringham, on a static cycle.

Briers supplied special Greenfingers gloves with 35p donated from each pair sold, as garden centres such as Hollybush, Thetford and Palmer Gardens helped to get the #Gluvies hashtag to reach over 20,000 people. Briers also launched a new product to benefit Greenfingers this year, in the form of a children’s gardening set that included a fork, trowel and gloves adorned with the #Gluvies hashtag.

Gardman supported Garden Re-Leaf Day this year through a range of produces including a special charity doormat for garden centres this year, with 50p being donated for each one sold.

A new initiative for 2016, the tool exchange, whereby customers were encouraged to donate old gardening tools in exchange for 20 per cent off Crest’s Kent and Stowe range, was trialled by Thetford Garden Centre in Norfolk, who also held a tombola and donated £1 from each soup sold in the café.  All donated tools will be sent away by Crest to be auctioned as part of Greenfingers’ long-running ‘Old into Gold’ campaign.

Journalist Trevor Pfeiffer went on a diet and has lost two stone so far.


Corby & Fellas donated three laptops and a PC to help boost the effectiveness of communications, social media and fundraising this year. Brookes & Co held a bake sale and Boston Academy had pupils designing their very own Greenfingers ‘Gluvies’.

Bridgeman opened a new garden furniture store in Amersham and supported Garden Re-Leaf Day during their first week of sales.  Jamieson Page and his Town and Country sales team organised a collection box distribution amongst garden centres and Fallen Fruits helped Van Hage raffle off one of its Dog Benches worth £150.


This year Greenfingers launched the ‘A Million Moments Appeal’, which aims to raise £1 million, over the next three years.  With the help of events such as Garden Re-Leaf Day, the charity is aiming to bring the precious gift of a garden to at least 5,000 children, and their families, who spend time in hospices across the UK.           

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