Since it was founded in 1952, the organisation has been funded by the Dutch nursery stock industry, which has now voted not to support it.
The Horticulture Marketing Board made the decision that promotion and marketing no longer form part of the board’s new core package of tasks, after it was unable to raise enough finance on a voluntary basis within the sector to fund PPH.
The board is working with the Dutch Federation of Agriculture and Horticulture Department of Trees and Perennial Plants and the Royal Trade Association for Nursery Stock and Flower Bulbs (Anthos) to examine the options for keeping PPH activities going in other organisations.
PPH digital marketing specialist Remy Steijger said: "Growers don’t realise that when they vote against the board that PPH will stop existing. They need it for marketing at trade shows for example, but they don’t want to pay. Now it’s going to stop they realise they don’t get the promotion. We have a massive media reach of 450 million. The industry is regretting it now they realise."
He added: "Everything will go to other organisations, and will be spread around. With PPH there were different campaigns but one brain behind them, so we were able to match the campaigns. This won’t happen now so I’m afraid that the power of the campaigns will be reduced."