The export figures for April from Floridata are the latest published figures available. There was a large difference between cut flowers and plants this month. Plant exports from Holloand declined by 3.3% while the export of cut flowers rose by 7.3%. Germany did not quite reach the level of last year with its decrease of -0.2%.
The UK, France and Italy experienced growth of +3.8%, +9.9% and +4.5%, respectively. Exceptional performers in terms of growth in this period were Poland (+21.8%) and Russia (+31.4%).
At Dutch plant and flower auction house FloraHolland, in direct trade, cut flowers increased by 1.7%-points to 32.1%. Peony and spray chrysanthemum did well. Lilies, freesia and hortensia decreased in this period. The share of houseplants rose by 1.6%-points to 80.3%. Large increases were seen for hortensia, begonia and hibiscus. Phalaenopsis grew by almost 1%-point. Outdoor plants were responsible for a share of 73.8%, which is an increase of 2.1%. The top performers in terms of share in this group were carnations, calibrachoa, arrangements and clematis.
The price of roses increased by 5.5%, and thus helped raise the average price level of cut flowers considerably. Tulips underwent a large price increase of 26.2%. In contrast, there were also large drops in price such as spray chrysanthemums (-16.4%) and peony (-11.6%). This last product had to cope with a 42% increase in supply and thus shows the biggest increase in turnover and supply this period.
Houseplant turnover was up 6.3%. The supply rose by 6.6% and the average price level was 0.3% lower. Kalanchoë stood out due to the increased supply in this period (+16.5%).
Among outdoor plants the turnover decreased by 5.8% but prices were up 10%.
Meanwhile, Flower Council Holland has announced its ‘Houseplant of the Month’ PR campaign will continue in 2018, o offering the trade and the sales outlets a year-round programme created in collaboration with Royal FloraHolland.