Plant imports to UK from Holland increased 3.8% in April as Brexit effect waned

Floridata figures show the export of plants and flowers from Holland to the UK was back up again in April.

The export figures for April from Floridata are the latest published figures available. There was a large difference between cut flowers and plants this month. Plant exports from Holloand declined by 3.3% while the export of cut flowers rose by 7.3%. Germany did not quite reach the level of last year with its decrease of -0.2%.

The UK, France and Italy experienced growth of +3.8%, +9.9% and +4.5%, respectively. Exceptional performers in terms of growth in this period were Poland (+21.8%) and Russia (+31.4%).

In previous months, exports had been down up to 11%, but the post-Brexit exchange rate downturn appears to be fading.

At Dutch plant and flower auction house FloraHolland, in direct trade, cut flowers increased by 1.7%-points to 32.1%. Peony and spray chrysanthemum did well. Lilies, freesia and hortensia decreased in this period. The share of houseplants rose by 1.6%-points to 80.3%. Large increases were seen for hortensia, begonia and hibiscus. Phalaenopsis grew by almost 1%-point. Outdoor plants were responsible for a share of 73.8%, which is an increase of 2.1%. The top performers in terms of share in this group were carnations, calibrachoa, arrangements and clematis.

The price of roses increased by 5.5%, and thus helped raise the average price level of cut flowers considerably. Tulips underwent a large price increase of 26.2%. In contrast, there were also large drops in price such as spray chrysanthemums (-16.4%) and peony (-11.6%). This last product had to cope with a 42% increase in supply and thus shows the biggest increase in turnover and supply this period.

Houseplant turnover was up 6.3%. The supply rose by 6.6% and the average price level was 0.3% lower. Kalanchoë stood out due to the increased supply in this period (+16.5%).

Among outdoor plants the turnover decreased by 5.8% but prices were up 10%.

Meanwhile, Flower Council Holland has announced its ‘Houseplant of the Month’ PR campaign will continue in 2018, o offering the trade and the sales outlets a year-round programme created in collaboration with Royal FloraHolland. 

Product list 2018:
January: Dracaena 
February:  Winter bloomers (Primula obconica, Senecio cruentus, Jasminum)
March: Springtime bulbs (Narcissus, Muscari, Hyacinthus, Tulipa, Fritellaria)
April:  Hydrangea
May: Zen plants (Bonsai, Ficus Ginseng, Dracaena lucky bamboo)
June:  Potted chrysanthemum
July:  Succulents
August:  Devil’s ivy
September: Phalaenopsis
October:  Pet-friendly plants (Chlorophytum, Cyperus, Cyperus zumula, Beaucarnea, Bambusa)
November:  Rhipsalis
December:  Flamingo flower (Anthurium)

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