The project will explore ways to simplify governance, improve funding through reaching a wider audience through digital marketing, and develop options to modernise the IT systems for the charity’s plant conservation and other data. The project will look at developing the charity’s work with the next generation of horticulturists and keen gardeners by developing new ways of communicating the message for the need for cultivated plant conservation.
Plant Heritage (the working name of the National Council for the Conservation of Plants and Gardens) is a cultivated plant conservation charity, which works to safeguard the rich diversity of cultivated plants. The charity runs nationwide schemes such as the National Plant Collections, Plant Guardians, and the Threatened Plants Project.
Chief executive Sarah Quarterman said: "We are thrilled to have received the support of the Heritage Lottery Fund and are confident the project will make a substantial difference to allow us to modernise our approach, increase our supporter base and ultimately make us fit for growth to enhance plant conservation for future generations to come. The work of Plant Heritage is unique and of great importance, as once a garden plant is lost to cultivation, it’s lost forever."