This event gathers innovative breeders from the ornamental and fruit sectors, as well as intellectual property (IP) experts, to discuss the current system of IP protection for plant innovation and ultimately design the blueprint for CIOPORA’s position on IP for plants.
"Our mission at CIOPORA is to advocate for better protection for innovation and for a deeper respect for those who have improved the world of plants," said Andrea Mansuino, president of CIOPORA. "We exist to create a fair environment for those who are granted a protection title for their new varieties and want to exercise their rights to enforce them against piracy and plagiarism. The AGM is an important event in the realization of our mission, in that it allows thought leaders in horticulture to convene and discuss the trajectory of the future of the industry – and that is exactly what we plan to do at the AGM 2015."
While the main objective of CIOPORA is to advocate on behalf of member companies from the ornamental and fruit sectors, the AGM also provides a platform for both member and non-member companies from the sectors to engage in a productive exchange on a series of topics that are currently shaping horticulture around the world.
The ‘Open Part’ of the AGM will be held on April 29, from 13:30 to 18:00 at the Marriot Hotel Hamburg and will also be open to companies that are not members of CIOPORA. A variety of topics will be discussed during this afternoon session, including the highly-anticipated Broccoli and Tomato Decision of the Enlarged Board of Appeal (EBoA) of the European Patent Office, which will be led by Dr. Tom Wittop Koning, Partner at AOMB. The first block of presentations will also cover legal topics such as:
- Implementation of Nagoya Protocol in the European Union
o Mrs. Anke van den Hurk, Deputy Director, Plantum
- International System of Cooperation: Facilitating application for Plant Variety Rights Worldwide
o Mr. Peter Button, Vice Secretary General of UPOV
The second block of presentations during the ‘Open Part’ will focus on marketing and innovation. These presentations will include:
- New Trends in Consumer Oriented Approach to Flower Marketing
o Mr. Alexander Zoern, Managing Director, Blume2000
- The Power of Brand: Four Steps to Maximize Growth in Challenging Markets
o Dr. Annette Bruce, CEO, Creative Advantage
- Variety Innovation in the German Fruit Industry
o Mr. Dirk Zabel, Head of Variety Innovation, DOSK GroupFor more information, or to register, visit http://agm.ciopora.org or call the CIOPORA team in Germany at +49 40 555 63 702.